Most business owners see customer reviews as a double-edged sword. If the comments are good, then it’s great for business. If not, then it might drag your company reputation through the mud. This makes many businesses reluctant to get serious about asking for reviews.

But the truth is that the benefits of online reviews far surpass any drawbacks – by a long shot. Here’s why:

1. Free advertising

Don’t underestimate the power of words and social media. Each comment or review posted is extra advertising for your brand. Both your brand and product or service get added exposure― and you don’t even have to pay for it!

2. Enhanced search engine results

Did you know that reviews also influence how high your website ranks on search engines? The more people talk about your service or product, the more likely it is to be on trend. This makes people aware of who you are and what you can do for them. Since they now know who you are, prospects will be sure to get in touch once they see a need for your business.

3. Establishes Credibility

People often steer clear of products and services that don’t come with reviews. Can you blame them? They can’t gauge whether it is something worth their money or if it’s even a real offer! Posting client reviews on your website will boost your business’ credibility. It shows you’re a real business, with real customers who pay real money for your products and services.

4. Social Proof

Consumers are more likely to try a product or service that is recommended by someone they trust. If someone recommends your products and services on Google or Facebook, then their connected friends will see that. If one person compliments your brand, their online friends and followers will want to try it out too. 

5. Improves products and services

Client feedback rarely comes with a filter― and that’s actually a good thing. A compliment boosts your morale. It tells you what you’re good at and what you shouldn’t change. On the other hand, constructive criticism urges you to improve. It tells you exactly how you can meet the needs of your market. Either way, it’s a win-win situation.

6. Promotes Customer Loyalty

Collecting feedback does a lot of things for your business. On your clients’ end, it tells them that you value their opinions. This fosters customer satisfaction and more successful customer retention in the long run.

If you do get a negative review, don’t worry. As long as you address it properly, a negative comment can turn into a five-star rating in no time. Pursuing online reviews gives your clients a voice. In exchange for hearing them out, you earn their loyalty.

The Bottom Line

The benefits of online reviews and displaying them on your website are invaluable to marketing your business. It’s a highly effective form of advertising. Not only does it provide exposure for your products and services and helps them to be found online, but it increases your credibility and promotes customer loyalty. All of these things combine to increase the chances of people buying your products and services.

The question is: Can you afford NOT to collect online reviews?

 

Want to harness the power of online reviews?

We can help you collect, manage and display your reviews