Branding & Website Basics

Hello dynamic lady in business!

Websites for Women in Business

Do any of these sound like you?

  • You’re at the beginning of your business journey and confused about all the options out there for websites
  • Maybe you’re wondering if you even need a website right now
  • Maybe you’re having a go at building your own website and would like to know what essential content you should be including
  • You want to make sure you go about your business branding and website the right way from the beginning
  • You want to make sure you haven’t missed anything as you’ve been setting up your online presence

Or, maybe websites and all that techy stuff and simply scare you to death, and you need help knowing where to start!


This course will help you to:

  • Plan ahead for your logos, website and content
  • Make sure you’re putting your time, money and energy into the tasks and content that are going to be most beneficial for you from the start
  • Do things in a way that can help save time and money in the long run
  • Get expert tips on creating the right
    foundation for an online presence that is going to show your audience you’re the expert and help you stand out from your competitors

Rest assured, I have the solution for you!

Website Course for Women in Business

My Branding & Website Basics online course is designed to help you

  • Save time, effort and money by helping you start out right
  • Establish your branding profile
  • Know what to look for in a logo designer, and what you should expect them to deliver
  • Understand the best way to use your website
  • Take the confusion out of the different website options available
  • Create the essential content for your website
  • Take the fear out of talking to designers and developers

Branding & Website Basics Course

Who Am I ?

My name is Helen Wakefield, and I’m the owner and online business strategist at Impressence Web Studios. I’ve been in the IT industry for more than 20 years, and have been building websites since 1997.

I’m passionate about helping entrepreneurs like you get the most out of their online presence. I’m a grounds-up kind of person, who always has the long-term vision in mind.

Building the right foundations NOW will set you up for long-term success. I want to see you give your business it’s best chance to SUCCEED by using the power of the web the right way. Nothing saddens me or frustrates me more than businesses not reaching their potential!

That’s why I’ve created the course for YOU.

Here’s what’s included

  • 5 video lessons covering branding, logos, websites, website content & website building options
  • Guides for creating the right content for your website
  • Guides for creating your branding & logos
  • Outline of the essential elements of a website

This course will save you thousands of dollars if you’re an entrepreneur who

  • isn’t techy
  • doesn’t have techy friends to support you

Doing this course will save you TIME, MONEY and HEADACHES in the long term.

Get SMART before talking to designers and the tech people. Don’t get the wool pulled over your eyes and waste thousands of dollars investing in website infrastructure only to end up with a dud website that is not helping you build your business.

Branding & Website Basics Course

This course is:

  • Online, available 24/7 – you get access to the entire course when you sign up
  • Self-paced video lessons that you can rewatch at any time (lifetime access)

Once you’ve worked your way through the course, you’ll be armed with:

  • A completed Branding Worksheet ready to give to a logo designer
  • A completed Website Content Worksheet so you have the basic content for your website
  • Recommendations for copywriters and logo designers that we know and trust

The Branding and Website course I completed with Helen was so helpful in understanding and mapping out the steps I needed to rebrand and plan my new website. Her lessons were clear and easy to understand and it really helped to demystify the concepts and she had practical suggestions for why or why I shouldn’t create my own website.

I highly recommend this course

Deb Hopper

Occupational Therapist, Life Skills 4 Kids


Branding &
Website Basics

Branding & Websites Basic Course

$197 $47

  • Self-Paced
  • Instant Access
  • 5 x video lessons
  • Branding Worksheet Template
  • Website Content Template

Branding & Website Basics Booster

Special 1st Round Offer

$594 $197

All the inclusions of the Branding & Websites Basics Course, plus:

  •  1:1 Digital Strategy Session* with me (value of $447)
  • 30-minutes Zoom call to work out the best path to achieving your goals
  • Report outlining the path and action steps

*This additional Digital Strategy Session is only available at this price if you order NOW with the Branding & Websites Course. You will also need to have your Digital Strategy Session completed within 2 months of purchase, otherwise you will forfeit your session. No refunds available.

Don’t miss out! This offer is only valid until 31st August 2021