Your shiny new website is out of the showroom and on the streets of the internet for the world to see. That is awesome and exciting!

But did you know that your website needs regular maintenance to keep it working properly?

It might be harder to understand since you can’t see the mechanics of your website. But just as a car needs regular refueling and servicing, so does your website. The software needs to be kept up-to-date, backups need to be performed, and a regular service and assessment of its functionality are needed to ensure it runs smoothly and continually. You wouldn’t want your website to breakdown because of poor maintenance, would you?

Websites don’t run themselves

Even if your website is “simple” and doesn’t process orders, it still needs maintenance. A website that is not maintained is more vulnerable to security breaches (i.e. being hacked), downtime, poor performance or dysfunction (e.g. contact forms not working). All of this could lead to loss of income – visitors are quick to leave sites that don’t work or perform properly.

Benefits of website maintenance

Websites run on software. This software needs to be updated regularly to maintain functionality, security and compatibility (just take notice of your phone – it frequently requests to do a software update).

When your website is maintained regularly, your website will:

  • perform better
  • be less susceptible to security threats
  • have better uptime
  • be less likely to break
  • be easily restored if something does happen

Our website maintenance process

At Impressence Web Studios we have the skills, experience and tools to keep websites running optimally.

Our processes involve:

  • Regular offsite backups – which means, if the whole server is lost, we have copies of the website on another location that we can restore from
  • Checks before and after software updates
  • Performance scans
  • Security scans
  • Uptime monitoring
  • Monthly reports to our clients

The problem with maintaining your own website

Yes, you could maintain your own website. But there are many things to consider with doing that:

  • Do you have the time to regularly monitor and update your website?
  • Would your time be better spent in your business?
  • Do you have the technical know-how to fix issues that might arise?
  • Do you have the software and tools to keep track of updates, backups and uptime?
  • Are you confident you can perform a restore of your website if needed?

It’ll cost you more to fix than to maintain your website

Paying someone to fix issues that may arise from your website – whether because it has been left vulnerable, or because something has been broken through inexperience – is going to cost a lot more than paying for maintenance.

Thinking back to cars again. If a timing belt breaks, it ruins the whole engine. It makes a lot more sense, and costs a lot less, to change the timing belt according to the maintenance schedule, than to fix it after it breaks.

Leave it to the professionals

Just as you leave the servicing of your car to a mechanic, why not leave the maintenance of your website to the us?

Our maintenance plans, which we call Website Care Plans, will take care of all of these things for you. We are WordPress experts and have developed a range of Care Plans to suit a variety of website needs. You’ll save time and money in the long run, and have the peace of mind that your website is going to continue to perform for your business.

Check out our Website Care Plans, or talk to us today about how we can help you keep your website running smoothly. 

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