Jeanne Marie Leach – Novel Improvement Editorial Services

The Brief

Jeanne Marie Leach is a multi-published author, speaker, writing coach, and freelance editor specializing in fiction and memoirs. She approached us about bringing her professional image to a level that reflected her experience and was relevant to today’s design standards.

Jeanne also needed a website that would give her a platform to run her online classes from. Her existing website was basically a blog, and she needed something that functioned as a professional website.

Our Approach

The first thing we did was work with Jeanne on establishing her new brand – which included choosing colours and designing a logo she not only loved, but would present her as the professional she is.

Once the logo and colours were defined, we moved onto branding her documents. By bringing her Fiction Fundamentals into alignment with her brand, and establishing templates for her, it brought her useful teaching fliers to a new whole level that made presentable as a sellable product.

We then built her brand new website. Not just a blog site anymore, her new site still included a blog, but also presented her services and detailed her experience. We also included facilities so that some of her services can be directly ordered from her site.

On top of all of that, we added the ability to her website to sell and run courses.

The Result

Jeanne feels like a whole new person with her new business image and website. She has already gained new clients because of her digital makeover, and she has an online platform that will enable her to continue adding courses and helping more and more writers become authors.

You can check out her site at Novel Improvement Editorial Services.