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6 Benefits of Online Reviews and Displaying Them on Your Website

6 Benefits of Online Reviews and Displaying Them on Your Website

by Helen Wakefield | Jan 29, 2020 | reviews

Most business owners see customer reviews as a double-edged sword. If the comments are good, then it’s great for business. If not, then it might drag your company reputation through the mud. This makes many businesses reluctant to get serious about asking for reviews....
Here’s the Formula for Writing an Awesome “About Us” Page

Here’s the Formula for Writing an Awesome “About Us” Page

by Helen Wakefield | Jan 15, 2020 | content

Who reads your About Us page? Your potential clients, of course. They are the ones who are deciding whether they want to do business with you – or not. If you can’t impress them online, how will you impress them in person? Think of this section on your website...
6 reasons why you need a website (even if you have plenty of business)

6 reasons why you need a website (even if you have plenty of business)

by Helen Wakefield | Dec 16, 2019 | Websites

There are many businesses out there who are operating happily and successfully without a website. In fact, some of them feel they are busy enough and the thought of a website potentially attracting more inquiries is downright overwhelming! But there are several...
Essential website maintenance – why you can’t forget about your website

Essential website maintenance – why you can’t forget about your website

by Helen Wakefield | Oct 11, 2019 | Websites

Your shiny new website is out of the showroom and on the streets of the internet for the world to see. That is awesome and exciting! But did you know that your website needs regular maintenance to keep it working properly? It might be harder to understand since you...
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Recent Posts

  • How your website can boost your authorityHow your website can boost your business authority
    By Helen Wakefield
    December 2, 2021
  • Tips for Taking Photos for WebsitesTips for Taking Photos for Websites
    By Helen Wakefield
    December 13, 2020
  • What’s Involved in a “Basic” Website
    By Helen Wakefield
    November 22, 2020

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Impressence is a web design studio specialising in thoughtful, well-structured websites that help businesses and authors build clarity, credibility, and confidence online.

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